Curriculum vitae
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Ngobo Paul Valentin

Professeur des universités
DRM

paul.ngoboping@dauphinepong.fr
Tel : 0662540323
Bureau : A119

Publications

Articles

Ngobo P. (2017), The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework, Journal of the Academy of Marketing Science, vol. 45, n°2, p. 229-250

Ngobo P., INGARAO A. (2017), Impact du moral des ménages sur la concurrence inter-formats: une analyse à partir de l’indice de l’INSEE, Recherche et applications en marketing, vol. 32, n°4, p. 3-36

Rivier E., Ngobo P. (2016), Les Facteurs Explicatifs de la Prédisposition des Entreprises Prestataires à Co-créer un Service B2B, Recherche et applications en marketing, vol. 31, n°3, p. 67-96

Cervellon M-C., Sylvie J., Ngobo P. (2015), Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape, Journal of Retailing and Consumer Services, vol. 27, p. 31-51

Ngobo P-V., Ramond O., Casta J-F. (2012), Is customer satisfaction a relevant metric for financial analysts?, Journal of the Academy of Marketing Science, vol. 40, n°3, p. 480-508

Communications sans actes

Casta J-F., Ramond O., Ngobo P-V. (2009), Does Customer Satisfaction lead to Accurate Earnings Forecasts ?, Marketing Strategy Meets Wall Street, Atlanta, États-Unis

Cahiers de recherche

Casta J-F., Ngobo P-V., Ramond O. (2009), Customer satisfaction and financial analysts earnings forecast errors, Paris, Working Papers Chaire Finance d'entreprise Dauphine - FBF, 48 p.

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