Béatrice Parguel is a CNRS researcher in applied psychology within Paris-Dauphine University. She animates the Center for Marketing and Public Policy Research (http://marketingandpublicpolicy.com/), a research tank dedicated to the exploration of the societal implications of consumption. Her research, based on psychological theories and experimental methodologies, particularly investigates consumers’ information and education. Recently, her research has contributed to the exploration of subjects like greenwashing and “executional greenwashing”, overpackaging withdrawal and the implications of the sharing economy in terms of sustainable development. Her recent research is published in journals such as International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, or Technological Forecasting and Social Change. Béatrice Parguel has won several awards for her research.