Denis Guiot is full Professor at Paris Dauphine, PSL Research University and from 2013 till 2023 headed the DRM-Ermes marketing research team which includes 14  faculties and 20 PhD students. He was the scientific coordinator for Dauphine on the ACCRA project (Agile Co-Creation of Robots for Ageing) funded by the European Commission (Budget for Dauphine:  360,000 €)

He was previously scientific coordinator for Dauphine on the AMISURE project financed by the Single Inter-Ministry Fund (FUI) (Budget for Dauphine:  348,000 €) (2012-2015)

His main research area is consumer behavior, especially the influence of time on consumption applied both to individuals and objects. He mainly developed research on Marketing to older consumers and on the Second-Hand Markets.

Denis Guiot is a member of the Association Française du Marketing (AFM) and the Association for Consumer Research (ACR). His research has been accepted for publication in the Journal of Retailing (2010), Psychology & Marketing (2002, 2011, 2019), Urban studies (2019), Journal of Change Management (2023), Recherche et Applications en Marketing (2001, 2006, 2008, 2013, 2018, 2019), Décisions Marketing (1999, 2001, 2006, 2007, 2012, 2014) and Revue Française du Marketing (2015).

Specialties: Consumer behavior, Marketing to older consumers, Subjective Age, Desired Aging Well, Second-Hand Markets.