Communications sans actes

Bourjot-Deparis J., Charry K., Parguel B. (2014), Social labeling to improve children’s ecological behaviors, AMA 2014 Marketing & Public Policy Conference, Boston, MA, États-Unis

Cadario R., Caffier de Kerviler G., Bourjot-Deparis J. (2013), Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness, European Marketing Academy 42th Annual Conference - EMAC 2013, Istanbul, Turquie

Bourjot-Deparis J., Cloonan C., Caffier de Kerviler G. (2012), Giving voice to customers : the impact of behavioral commitment, EMAC : 41st annual conference, Lisbonne, Portugal