Nathalie Fleck is Professor of Marketing at Paris Dauphine-PSL University. After graduating from ESSEC Business School, she pursued a career as a Marketing manager at Danone for ten years, and then began her academic career at Paris Dauphine University. After several years at CY University and Le Mans University, she joined back Paris Dauphine PSL.

She is an expert on branding and consumer behavior. Her research focuses on strategic brand partnerships and on incongruence effects in marketing. She is the co-author of Management stratégique de la marque (Pearson) and wrote several chapters in books such as Management transversal de la marque (Dunod), Quand les artistes s’emparent des marques (Dunod), or else Augmented Customer Strategy (John Wiley & Sons). She also published numerous articles in journals like Psychology & Marketing, Journal of Business Research, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Qualitative Market Research, Recherche et Applications en Marketing.