Curriculum vitae

Johnson Guillaume D.

CNRS Researcher
DRM

guillaume.johnsonping@dauphine.pslpong.eu

Biography

Guillaume Johnson is a tenured research scholar (HDR) in management and marketing at the French National Center for Scientific Research (CNRS) based at Dauphine Recherches en Management (DRM). His research focuses on the sociopolitical dynamics of marketing with a special emphasis on race. He has explored these issues in France, South Africa, and the United States. He is one of the editors of Marronnages: Race & Social Sciences and serves on the Editorial Review Board the International Journal of Advertising. He is co-founder and co-organizer of the Race in the Marketplace (RIM) Research Network and co-edited Race in the Marketplace: Crossing Critical Boundaries (Palgrave Macmillan, 2019). Prior to joining the CNRS, he held academic positions in South Africa and China.

Latest publications

Articles

Thomas K., Johnson G., Grier S. (2023), Perspectives: race and advertising: conceptualizing a way forward through aesthetics, International Journal of Advertising, vol. 42, n°3, p. 617-637

Grier S., Johnson G., Scott M. (2022), From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology, Journal of Consumer Psychology, vol. 32, n°1, p. 97-126

Sobande F., Schoonejans A., Johnson G., Thomas K., Harrison A. (2021), Strolling with a Question: Is it Possible to Be a Black Flâneur?, ISRF Bulletin, n°XXIII, p. 13-26

Johnson G. (2021), The Forbidden Picture, ISRF Bulletin, n°XXIII, p. 33-39

Parguel B., Johnson G. (2021), Beyond greenwashing: Addressing ‘the great illusion’ of green advertising, Revue de l'organisation responsable, vol. 16, n°2, p. 59-66

Harrison A., Johnson G., Dhillon-Jamerson K., Thomas K., Steinfield L., Wherry F., Timke E. (2020), Author Meets Critics: Race in the Marketplace: Crossing Critical Boundaries, Advertising & Society Quarterly, vol. 21, n°4

Sobande F., Schoonejans A., Johnson G., Thomas K., Harrison A. (2020), Enacting anti-racist visualities through photo-dialogues on race in Paris, Equality, Diversity and Inclusion, vol. 40, n°2, p. 165-179

Grier S., Thomas K., Johnson G. (2018), Re-imagining the marketplace: addressing race in academic marketing research, Consumption Markets & Culture, vol. 22, n°1, p. 91-100

Johnson G., Thomas K., Grier S. (2017), When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion, Consumption Markets & Culture, vol. 20, n°6, p. 497-522

Guillard V., Johnson G. (2015), « Un vieux contre un neuf » : une étude des réactions des consommateurs à l'égard des offres de reprise, Décisions Marketing, n°78, p. 29-44

Johnson G. (2013), "Does race really matter?" Consumer identity and advertising effectiveness in post-apartheid South Africa, South African Journal of Business Management, vol. 1, n°2, p. 11-17

Demangeot C., Adkins N., Mueller R., Henderson G., Ferguson N., Mandiberg J., Roy A., Johnson G., Kipnis E., Pullig C., Broderick A., Zúñiga M. (2013), Toward Intercultural Competency in Multicultural Marketplaces, Journal of Public Policy & Marketing, vol. 32, n°special issue, p. 156-164

Kipnis E., Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2013), Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being, Journal of Business Research, vol. 66, n°8, p. 1186–1194

Johnson G., Grier S. (2013), Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction, Journal of Business Research, vol. 66, n°3, p. 306–313

Johnson G., Meyers Y., Williams J. (2013), Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation, Journal of Public Policy & Marketing, vol. 32, n°1, p. 38-47

Johnson G., Grier S. (2012), "What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness, Journal of Advertising, vol. 41, n°3, p. 91-105

Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Kipnis E., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2011), Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability, Journal of Research for Consumers, n°19, p. 1-13

Grier S., Johnson G. (2011), “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?, International Journal of Case Studies in Management, vol. 9, n°4

Johnson G., Grier S. (2011), Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more, International Journal of Advertising, vol. 30, n°2, p. 233-258

Johnson G., Elliott R., Grier S. (2010), Conceptualizing Multicultural Advertising Effects in the "New" South Africa, Journal of Global Marketing, vol. 23, n°3, p. 189-207

Johnson G. (2009), The Social Dimension of Multi-Racial Advertising: Its Impact on Consumers’ Attitude, South African Journal of Business Management, vol. 40, n°2, p. 45-52

Chapitres d'ouvrage

Johnson G., Guillard V. (2017), Discriminations dans les services marchands : le cas des chambres d’hôtes en France, in Dauphine Recherches Management, L'Etat des entreprises 2017, Paris: La Découverte, p. 32-43

Grier S., Johnson G. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, in Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Sheffield (GB): Greenleaf, p. 197-222

Directions d'ouvrage

Johnson G., Thomas K., Harrison A., Grier S. (2019), Race in the Marketplace - Crossing Critical Boundaries Springer International Publishing, 283 p.

Communications avec actes

Thomas K., Grier S., Johnson G. (2018), Crossing Race and Markets: Introducing the Race in the Marketplace Research Network, in Gershoff, Andrew; Kozinets, Robert; White, Tiffany, Duluth, Association for Consumer Research, 890 p.

Communications sans actes

Johnson G. (2019), Sorry, not Racist: The Racial Dynamics of Organizational Apologia, 35th EGOS Colloquium, Edinburgh, Royaume-Uni

Johnson G., Michel N. (2019), Antiracism for Sale: Exploring 40 Years of Evaporation in France, 2019 Race in the Marketplace (RIM) Research Forum, Paris, France

Johnson G., Parigot J., Depeyre C. (2018), Beyond the product. Dynamics of racial contestation within the legalized U.S. cannabis industry, EGOS colloquim, Tallinn, Estonie

Guillard V., Johnson G. (2017), There Will Always Be Someone Who Will Need it’: African Diasporic Households and the Circulation of Second-Hand Objects, 2017 AMA Marketing & Public Policy Conference, Washington D.C, États-Unis

Delacroix E., Guillard V., Johnson G., Roux D. (2017), Au-delà du gaspillage alimentaire : une analyse des représentations du gaspillage non-alimentaire, Congrès de l'Association Française de Marketing, Tours, France

Présentation(s) dans un séminaire de recherche

Johnson G., Michel N. (2021), Antiracism for Sale: Exploring 40 Years of Racial Evaporation in French Campaigns against Discrimination, in Les mercredis de la Citoyenneté, Genève

Thomas K., Grier S., Johnson G. (2021), Theorizing and race, in IV Encontro Cultura e Consumo Brasil, Online

Johnson G., Guillard V. (2018), « Réservé aux blancs ? » Les discriminations en marketing, in Université ouverte, Université Paris Dauphine, Paris

Editoriaux, directions de revue

Sobande F., Schoonejans A., Johnson G., Thomas K., Harrison A., Grier S. (2021), Editorial : Race and Markets, ISRF Bulletin, n° XXIII, p. 4-6

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