Curriculum vitae

Johnson Guillaume D.

Chargé de recherche CNRS
DRM

guillaume.johnsonping@dauphine.pslpong.eu

Biographie

Guillaume D. Johnson est chercheur CNRS (HDR) rattaché à l’Université Paris-Dauphine. Avant de rejoindre le CNRS, il a enseigné en Afrique du Sud (Rhodes University et Witwatersrand University) et en Chine (University of Nottingham Ningbo). Ses activités de recherche examinent les dynamiques raciales sur les marchés. Ses travaux ont notamment été publiés dans Journal of Public Policy & Marketing, Journal of Advertising, Journal of Business Research et International Journal of Advertising.

Dernières publications

Articles

Johnson G., Thomas K., Grier S. (2017), When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion, Consumption Markets & Culture, vol. 20, n°6, p. 497-522

Guillard V., Johnson G. (2015), « Un vieux contre un neuf » : une étude des réactions des consommateurs à l'égard des offres de reprise, Décisions Marketing, n°78, p. 29-44

Johnson G., Grier S. (2013), Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction, Journal of Business Research, vol. 66, n°3, p. 306–313

Johnson G., Meyers Y., Williams J. (2013), Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation, Journal of Public Policy & Marketing, vol. 32, n°1, p. 38-47

Johnson G. (2013), "Does race really matter?" Consumer identity and advertising effectiveness in post-apartheid South Africa, South African Journal of Business Management, vol. 1, n°2, p. 11-17

Kipnis E., Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2013), Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being, Journal of Business Research, vol. 66, n°8, p. 1186–1194

Demangeot C., Adkins N., Mueller R., Henderson G., Ferguson N., Mandiberg J., Roy A., Johnson G., Kipnis E., Pullig C., Broderick A., Zúñiga M. (2013), Toward Intercultural Competency in Multicultural Marketplaces, Journal of Public Policy & Marketing, vol. 32, n°special issue, p. 156-164

Johnson G., Grier S. (2012), "What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness, Journal of Advertising, vol. 41, n°3, p. 91-105

Grier S., Johnson G. (2011), “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?, International Journal of Case Studies in Management, vol. 9, n°4

Johnson G., Grier S. (2011), Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more, International Journal of Advertising, vol. 30, n°2, p. 233-258

Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Kipnis E., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2011), Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability, Journal of research for consumers, n°19, p. 1-13

Johnson G., Elliott R., Grier S. (2010), Conceptualizing Multicultural Advertising Effects in the "New" South Africa, Journal of Global Marketing, vol. 23, n°3, p. 189-207

Johnson G. (2009), The Social Dimension of Multi-Racial Advertising: Its Impact on Consumers’ Attitude, South African Journal of Business Management, vol. 40, n°2, p. 45-52

Chapitres d'ouvrage

Grier S., Johnson G. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, in Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Sheffield (GB): Greenleaf, p. 197-222

Communications sans actes

Johnson G., Parigot J., Depeyre C. (2018), Beyond the product. Dynamics of racial contestation within the legalized U.S. cannabis industry, EGOS colloquim, Tallinn, Estonie

Delacroix E., Guillard V., Johnson G., Roux D. (2017), Au-delà du gaspillage alimentaire : une analyse des représentations du gaspillage non-alimentaire, Congrès de l'Association Française de Marketing, Tours, France

Présentation(s) dans un séminaire de recherche

Johnson G., Guillard V. (2018), « Réservé aux blancs ? » Les discriminations en marketing, in Université ouverte, Université Paris Dauphine, Paris

Retour à la liste